EVP, Sales and Marketing, Eyeon Software
Since 1988, eyeon Software founders have been dedicated to developing groundbreaking computer graphics and digital visual effects software, striving for comprehensive practicality and functionality. Their partnership with ITCA allows them to extend their company’s reach and educate software users. Executive Vice President, Sales and Marketing, Joanne Dicaire: “I would recommend ITCA to anyone!”
We were estimated at having over 300,000 non-compliant copies of our software. Eventually we confirmed the use of this software was wider then we thought. What we wanted to do was inform areas that were getting comfortable doing this know that it’s not ethical and is not acceptable.
It was ITCA who approached us and understood that we didn’t just want to be told where these places were. We needed a full service system where non-compliance would be identified and the resolve to turn this into compliance was an integral part of the program.
ITCA came in and offered a very sensible tracking system where they locate non-compliance use of our software. They get to know the area, get to know the people, and then they apply a certain amount of logical deduction to see what type of software is being used.
ITCA helps all the way through, turning non-compliant studios into compliant studios and enabling them to build better models for themselves and better promote themselves. It is a win for everybody.
What ITCA has done to help is take this entire process from A to Z. They have identified where non-compliance exists and have worked within our governing principles to convert these into compliance. We believe that it has to be done with decency and proper ethics. For us, it really worked because we feel that everything is done in a professional and appropriate way.
This is a long-term investment. We’re not just here to close sales but to educate the market and support other vendors who are also in this position. ITCA understands that we want to wake people up a little and give them the opportunity to do the right thing. And the industry as a whole needs to wake up and be more secure and more civil. The money has got to go back to the vendors so that they can make products that allow artists to produce stunning work. We all benefit if we keep it fair and just.